Xcel is a diverse magazine which works with some of the leading names in TV, radio and business including MTV, Nike on the ‘Team Here I Am’ project and Kiss 100. The magazine is aimed at students from all backgrounds and celebrates diversity in education and business. Xcel is printed three times per year and has a corresponding e-magazine as well as two websites. One site promotes the magazine, the other is dedicated to The Xcel Student of the Year Awards, an annual event sponsored by Barclays Capital. The awards have been put in place to reward Britain's highest performing students as well as inspire and promote the work and careers of some of the UK’s hottest rising stars in all kinds of professions.