You can either provide us with the text in for example a Word file and then the images as jpegs or gifs, or you can provide a rough layout, or even design the layout yourself and provide the HTML to slot in to our site, remembering not to make the page too image reliant, as the text is far more important.
Word Count:
250 – 700 words
Dimensions
The profile will be 500 pixels wide.
Logo & Images:
No more than 3 images, plus your logo. Minimum of 72 Dpi resolution, preferably 300 Dpi.
Keywords:
Keywords are very important so please consider them when writing your text. Your keywords are how a student will find your profile on our website. It is the word or phrase they will type in to our on-site search engine, and in to external search engines. For example students seeking colleges which provide ‘mechanical engineering courses’ will type in just that.
Ask yourself the following questions:
What are you promoting?
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Is it the institution as a whole? If yes, what subjects are you particularly strong in/weak in; what is unique about your institution; what type of student are you looking to attract?
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Is it a specific course/courses in one particular subject area? If yes, which course and in what subject area
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What level of study?
The answer to these questions will provide you with your keywords or phrases
These keywords need to be mentioned within the body of the text of your profile. It is essential, however, that the content of the profile still ‘reads’ correctly and is grammatically correct to be truly effective, i.e. merely listing keywords will not generate the results you are seeking.
We require a minimum of 4-5 keywords and a maximum of 25.
Active Links/live URL’s:
Please provide all the URLs you require the profile to link to. If possible embed these in the text you send.
Please note that on occasion, due to the limitations inherent in web pages, it may not be possible to create the page exactly as per your design.
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